Comparing Outdoor Ads to other advertising options:
Unlike TV, Radio or Print, outdoor is media that cannot be turned off or put down.
Viewers cannot fast forward through an outdoor ad as it moves through their environment or they enter the viewing range of strategically placed displays.
This gives advertisers unprecedented control over how and where an ad is seen.
8 reasons to choose outdoor advertising
Outdoor Advertising provides broad coverage and targeted market reach. It is the most visible media exposed to everyone who goes outside of the home to work, school shopping malls or play.
The continuous presence of Outdoor Advertising produces frequency levels unmatched by any other medium.
Apart from reaching mass audiences with Outdoor Advertising, one can target specific communities, ethnic groups, groups differed by age, income levels, etc.
Seven days a week, 24 hours a day, 30 days a month, Outdoor generates repeated exposure, delivering your message over and over again.
Outdoor Advertising can be situated in location reaching everyone coming into or leaving your specific market area. You can pinpoint your prime target area exactly!
The explosion of out of home media in the last 10 years means there’s a customized solution to any advertiser need: size-wise, location-wise.
LOW COST PER OTS:
The lowest cost-per- opportunity-to-see of any media, Outdoor Advertising is unsurpassed in its ability to supply long-lasting impressions, coverage, reach and frequency.
Outdoor is BIG, BOLD & COLOURFUL, always on and always visible!